Every logo or identity project, is different and therefor full of obstacles. But the process of overcoming those obstacles is like solving a fun puzzle. Just by combining the right ingredients in a clever, flexible and sleek way, we’ll definitely create something that fits your brand.

The design process always starts off based on the clients wishes and/or analysing the competitors. After creating this starting point, I will start the sketch phase; designing a lot of different concepts, all exploring different styles and ideas. Followed by the narrowing down and endless fine tuning. After a few rounds of presentations your new logo or identity should be ready to rock and roll. Of course you will receive all the files to do so.

Internet is constantly changing, and this ever changing character creates challenges and new possibilities for every project. And that is why I love to design for the digital world. With every project, I try to challenge my own digital knowledge and assumptions. Does this user base interact the same way it did before? What trends can be relevant for this project? What is the best workflow for this project?

Besides creating a flexible design (for different screen sizes & future pages) and well balanced hierarchy (in fonts & color). My goal in digital design is to find the right balance between creativity and usability.

Logo/identity and webdesign is my main focus. But overtime my skillset grew into other disciplines that now and then have proven to be a great addition.

Photography
I bought a ‘serious camera’ from my first savings earned at my first job. I took it everywhere with me, strolls trough Amsterdam, parties, family events, name it. Over time my skills improved and the equipment got better. While working at Saatchi & Saatchi, I started doing small photography projects for their clients. That evolved to the point I am now, taking on commercial shoots once in a while.

Art Direction
I’m also comfortable being an Art Director on design heavy projects. But because I am a maker at the core, I sometimes find the Art Direction part too long-winded. The discussions, convincing, meetings, before actually making something, is not my cup of tea. I only like doing the Art Direction part if the big idea is set, but the gap to the design stage hasn’t been bridged yet.

Animation
I know my way around in After Effects. So being able to make animations can come in very handy. For example for animated webdesign elements, moving brand assets, social content and so on.

When the 2008 financial crisis hit, I was looking for my first job as a designer. So clearly the timing could have been better, but I soon found my first job at Goud (now know as GUC). After 2 years I moved to Saatchi & Saatchi and after 3 years I went to the more digital driven company Isobar. During those years I always had the freelancing itch, and after 2 years Isobar, I felt I had enough experience, to try my luck as a freelancer.

Agencies I freelanced for.
180 Kingsday / ADNIGHT / Buutvrij / Blauw Gras / Combinatie van Factoren / Energize / Etcetera / Fitzroy / Fjuze / Greenberry / Isobar / Joe Public / Johnny Wonder / Lemon Scented Tea / Leo Burnett / Media Monks / One Shoe / Publicis / Selmore / Tosti Creative / True Ideas / TWBA / VERTOV

Most of the projects I do, come from agencies like the ones above. But from time to time, I also work directly for clients. So don’t let the namedropping scare you.

Fulltime perfectionist, lousy sporter, in love with my two girls; Claire & 2 year old Billie. I love being outdoors, on holidays I transform into a diving obsessed maniac. Captain without a boat and occasionally an angry car driver (slow drivers piss me off). Addicted to chess, tabasco and music. If it was up to me, music would be playing 24/7, literally.

Blue has always been my favourite color. But most of my jeans are black and so is my mood in the mornings. Luckily somebody discovered coffee. Cooking and gardening are my favourite household tasks. I prefer cats to dogs, but I’m allergic to both.